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Behind The Brand

Behind The Brand is a bi-weekly series centered around local businesses, dedicated to building community through the power of storytelling.

Want to learn the story behind your favorite local business? You came to the right place.

Behind The Brand: PLENTY Mercantile - Automobile Alley

Today, we're meeting with Toni Hoffman, Traci Walton, Chris England, and Brittney Matlock from PLENTY Mercantile, an eclectic retail + event space located in Automobile Alley, and learning about their story for the ages — how the fate of their concept was revealed at a team dinner the night before signing their lease, where they came up with the concept of PLENTY, and why they strive to be a business that focuses on the bigger picture.

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Behind The Brand: DRONEBOIS - Oklahoma City, OK

The future is young, the future is bright, the future is tech. Today, we're meeting with Nick Brown and Josh Bergevin, co-owners of DRONEBOIS - an Oklahoma City based Drone + Aerial Data firm who's worked with multiple Pro Athletes, Fortune 500 companies, and some of the biggest names in the country.

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Behind the Brand: Ninth Street Barking Lot - Automobile Alley

It's 4:45 AM.

Kyle Gillum, owner of 9th Street Barking Lot begins his day (every weekday) - which consists of a morning workout, making breakfast + hanging out with his daughters & wife before they leave for the day. By the time that's done, he heads to work at Barking Lot and meets with ...

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