How We Designed It: Russell Westbrook's Head
If you live in Oklahoma City, you might have seen our Geofilters around the city for the Oklahoma City Thunder VS Golden State Warriors game. Kevin Durant rolled back into town, and we wanted to make sure that Russ was shown support from the city he loves.
We've been getting some questions lately about how we make design the illustrations for our Filters (like the ones of Chance the Rapper, D.R.A.M., Russ, etc) - so we decided to briefly cover what went into designing Russell Westbrook.
Since the whole process of designing a custom illustration like this in Adobe Illustrator usually takes multiple hours, we decided to boil the process down quite a bit, and show you how our team designed Russell Westbrook's head.
(Not a single design is automated - we don't get to hit a button and have a perfect illustration within seconds. Instead, we use the Pen & Brush tool and hand draw each and every detail on the face.)
1. Building a Foundation/Base
3. Hair & Fade
4. Lower Beard
7. [Basic] Outline of Nose
8. Lips with Basic Shadow
And that's an overview of how we designed Russell Westbrook's head, used in our Snapchat Geofilters that were live all over the city this past weekend!
Although we didn't cover the full process of making a custom Illustration/Geofilter, it's definitely something that we want to cover in the near future. If you're interested in learning how to do that, or have any questions whatsoever, leave 'em in the comments or direct message me on Twitter - I'd be happy to help!